Basic Income UK


Client

Basic Income UK are a national campaign group that advocate benefit reform. Their proposed alternative: Universal Basic Income (also known as a Citizen’s Income) would provide financial security for all thereby reducing inequality and providing everyone with the resources needed to fulfil their potential.

Objective

Reimagine the current geometric logo into something more 'human' yet still retaining a strong iconic style. Alternate versions created to cover all media applications. Subsequent promotional materials were designed for public awareness events.

Information

  • Rebranding
  • Promotional Materials